Based in Hamburg, DOMINIKA. is a freelance brand designer and packaging designer with a broad skill set in brand evolution and its foundational procedures, delivering innovative design concepts to a diverse array of clients –
from agencies and directly.


Based in Hamburg, DOMINIKA. is a freelance brand designer and packaging designer with a broad skill set in brand evolution and its foundational procedures, delivering innovative design concepts to a diverse array of clients –
from agencies and directly.


Based in Hamburg, DOMINIKA. is a freelance brand designer and packaging designer with a broad skill set in brand evolution and its foundational procedures, delivering innovative design concepts to a diverse array of clients –
both agencies and directly.


Featured project

Client

Fevana Organics

Service

Brand Strategy
Brand Identity
Packaging Design
Webdesign
Product Naming
Brand Guideline

Link

Client

Fevana Organics

Startup

Link

https://fevana.de

https://fevana.de

Service

Brand Strategy

Brand Identity

Packaging Design

Webdesign

Product Naming

Brand Guideline

Fevana brand development –
Shaping the identity for a
female healthcare startup

Fevana brand development –

Harmonizing the female cycle
in a natural way

Fevana developed an impeccably harmonized, all-natural supplement blend. This product is intended to proficiently supply the fundamental nutrients required by women across all four phases of their menstrual cycle. As the founders of FEVANA began their product development process, they entrusted me with designing their brand identity from the ground up.

Logodesign for female healthcare brand Fevana Organics by dominika.studio
Logodesign for female healthcare brand Fevana Organics by dominika.studio
Distinctive badge design on stylish cotton carry bag.
Distinctive badge design on stylish cotton carry bag.
Premium outdoor ad promoting nutritional advantages of dietary supplement under the branding of Fevana Organics.
Premium outdoor ad promoting nutritional advantages of dietary supplement under the branding of Fevana Organics.
Minimalistic webdesign on macBook Air with premium imagery and visualization of a female menstrual cycle.
Minimalistic webdesign on macBook Air with premium imagery and visualization of a female menstrual cycle.
Minimalistic webdesign on macBook Air with premium imagery and visualization of a female menstrual cycle.

Challenge

The task was to create a brand identity that reflects the rational, medical side of the brand as well as the pure and high quality of the product - without neglecting the warm, feminine aspect that the topic of the menstrual cycle brings with it.

These requirements also needed to be embodied in the design of the product packaging and online shopping experience.

Solution


In collaboration with Charlotte and Anton - the founders of the young start up FEVANA - we sculpted the brand strategy and visual identity, positioning the brand at the cutting edge of the medical sector, appealing to an exclusive, female demographic.

This is manifested in the corporate design, which communicates through a clear, high-quality design aesthetic, accompanied by feminine illustrations and a warm, authentic visual language.

Head-on perspective of MacBook Air exhibiting health-focused e-commerce design in a simplified design aesthetic.
Head-on perspective of MacBook Air exhibiting health-focused e-commerce design in a simplified design aesthetic.
Head-on perspective of MacBook Air exhibiting health-focused e-commerce design in a simplified design aesthetic.
Promotional content featuring an image of our high-end health supplement, along with a graphical representation of a woman's hormonal cycle.
Promotional content featuring an image of our high-end health supplement, along with a graphical representation of a woman's hormonal cycle.
Application of branding to a out-of-home marketing campaign presented on advertising posters lined up in a row on an advertising space.
Application of branding to a out-of-home marketing campaign presented on advertising posters lined up in a row on an advertising space.
White, minimalistic packaging design with staged ingredients for the health supplement brand Fevana.
Subtle flower illustration on white Fevana packaging design, next to an artistically staged, ai-generated flower.
Light-flooded product presentation in a white room with ai-generated ingredients.
High-quality Photoshop composing presenting the packaging design in a purist environment.

The generous use of white - the carrier surface for the elegant, striking corporate font – in black font colour - aims to lend clarity and elegance to the brand and visually represents the pure, unadulterated nature the product stands for.

The packaging design is also in a pure white with black, bold typography naming the individual products and view accents in a gold finish.

Packaging design detail showing a gold finish for a food supplement.
Packaging design detail showing a gold finish for a food supplement.
Detail of the back of the product packaging with high-quality information graphics.
Detail of the back of the product packaging with high-quality information graphics.
Top view of a brand guideline, comprising the essential components of the brand identity.
Top view of a brand guideline, comprising the essential components of the brand identity.
Information graphics and illustrations about the female hormonal cycle for social media.
Information graphics and illustrations about the female hormonal cycle for social media.
Information graphics and illustrations about the female hormonal cycle for social media.

At the level of the primary colours in the corporate design a subtle beige tone complements the interplay. Other extensive, warm beige tones are derived from the play of light, which is characteristic of the visual language. Together with the lightplayed imagery, they bring warmth to the brand´s appearance.

At the level of the primary colours in the corporate design a subtle beige tone complements the interplay. Other extensive, warm beige tones are derived from the play of light, which is characteristic of the visual language. Together with the lightplayed imagery, they bring warmth to the brand´s appearance.

Sophisticated, typografic large-format advertising poster on an exclusive façade for the dietary supplement.
Sophisticated, typografic large-format advertising poster on an exclusive façade for the dietary supplement.
Fevana campaign concept for dietary supplements exploits the predictability of the female menstrual cycle.
Fevana campaign concept for dietary supplements exploits the predictability of the female menstrual cycle.

Contact

Dominika Dobrzalski
Dipl.- Des (FH)

hi@dominika.studio
T. +49 (0) 40 374 160 33

© 2024. Dominika Dobrzalski. All rights reserved.



© 2024 Dominika Dobrzalski.
All rights reserved.

© 2024. Dominika Dobrzalski. All rights reserved.

Contact

Dominika Dobrzalski
Dipl.- Des. (FH)

hi@dominika.studio
T. +49 (0) 40 374 160 33